Terms of Service

These Terms of Service ("Terms") constitute a legally binding agreement between you, or the business entity you represent ("Customer" or "you"), and Revvlab ("Revvlab", "we", or "us"), a company incorporated in India with its registered office in Mumbai, Maharashtra.

By creating an account, activating a subscription, or using any part of the Revvlab platform, you acknowledge that you have read, understood, and agree to be bound by these Terms and our Privacy Policy. If you are entering into these Terms on behalf of an organisation, you represent that you have the authority to bind that organisation.

If you do not agree to these Terms, do not access or use the Revvlab platform.

Revvlab provides an AI-powered conversation automation platform ("the Service") designed for direct-to-consumer (D2C) brands. The Service enables brands to automate and optimise customer conversations across WhatsApp Business, Instagram Direct Messages, and email channels, with the goal of converting those conversations into measurable revenue outcomes including cart recovery, repeat purchases, upsells, and customer support resolution.

Key capabilities of the Service include:

• An AI Brain trained on your brand voice, product catalog, and customer data to generate contextually appropriate replies.

• Automated conversation flows for cart abandonment, post-purchase follow-up, returns and refunds, and loyalty reactivation.

• A Coach Mode interface allowing your team to review, edit, approve, or escalate AI responses before or after sending.

• Analytics and revenue attribution dashboards providing visibility into AI-driven revenue, conversation outcomes, and channel performance.

• Integrations with Shopify and other e-commerce platforms to enable order-aware personalisation.

Revvlab reserves the right to modify, enhance, or deprecate features of the Service with reasonable notice to Customers.

To use Revvlab, you must register for an account by providing accurate, complete, and current information. You are responsible for maintaining the confidentiality of your login credentials and for all activity that occurs under your account.

Eligibility requirements:

• You must be at least 18 years of age.

• You must have the legal capacity to enter into binding contracts under applicable law.

• Your use of the Service must comply with all applicable laws in your jurisdiction, including but not limited to laws governing electronic communications, consumer messaging, and data protection.

• You must hold a valid WhatsApp Business API account (subject to Meta's terms) to use WhatsApp features.

You agree to notify Revvlab immediately at hello@revvlab.ai if you become aware of any unauthorised access to or use of your account.

Revvlab offers three commercial models. The applicable model and pricing for your account will be set out in your Order Form or confirmed during onboarding.

• Revenue Share: You pay 8% of the AI-closed revenue attributable to Revvlab conversations within a 7-day attribution window. There is no base monthly fee. Attribution is calculated using Shopify order data matched to conversation IDs, and the methodology is auditable within your dashboard. Revenue Share invoices are raised monthly in arrears.

• Fixed: A fixed monthly subscription fee giving you access to a defined feature set with unlimited conversation volume. Fees are billed in advance on a monthly or annual cycle as selected. Annual plans attract a discount over the monthly equivalent rate.

• Hybrid: A reduced base monthly fee combined with a lower revenue share percentage than the pure Revenue Share plan. Specific rates are agreed in the Order Form.

All fees are exclusive of applicable taxes (including GST). You are responsible for any taxes applicable to your subscription. Payment obligations are non-cancellable and fees paid are non-refundable except as expressly stated in these Terms or required by applicable law. Revvlab may suspend access to the Service for accounts with overdue balances exceeding 14 days after the invoice due date.

You agree to use the Service only for lawful purposes and in accordance with these Terms. The following uses are expressly prohibited:

• Spam and unsolicited messaging: Sending automated messages to recipients who have not opted in to receive communications from your brand, or who have previously opted out.

• Misleading AI personas: Configuring the AI to deny being an automated system when a customer directly and sincerely asks whether they are speaking with a human or a bot. The AI must disclose its automated nature when clearly requested.

• WhatsApp Business API violations: Any use that violates Meta's WhatsApp Business Policy or Messaging Guidelines, including sending promotional messages outside approved templates or messaging outside permitted windows.

• Illegal goods or services: Using the Service to promote, sell, or facilitate access to any product, service, or content that is illegal in India or in the jurisdiction of your customers.

• Deceptive or manipulative practices: Using the Service to engage in dark patterns, false urgency, deceptive pricing, or other manipulative tactics that violate consumer protection law.

• Circumventing security or rate limits: Attempting to probe, scan, or test the vulnerability of Revvlab's systems, or bypassing any usage limits or access controls.

Violation of this Acceptable Use Policy may result in immediate suspension or termination of your account at Revvlab's discretion.

Your use of the Service is subject to Revvlab's Privacy Policy, which is incorporated into these Terms by reference. For purposes of India's Digital Personal Data Protection Act 2023:

• You are the Data Fiduciary with respect to your customers' personal data. You are responsible for obtaining valid consent from your customers before initiating automated messaging.

• Revvlab acts as a Data Processor / Consent Manager on your behalf, processing conversation data only for the purposes you have specified.

Revvlab's DPDP Compliance page describes our specific obligations and your obligations as a Data Fiduciary using our platform.

• Revvlab IP: The Revvlab platform, including its software, AI models, user interface, documentation, and trademarks, is owned exclusively by Revvlab and is protected by applicable intellectual property laws. These Terms do not transfer any ownership of Revvlab IP to you. You receive a limited, non-exclusive, non-transferable, revocable licence to access and use the Service for your internal business purposes during your active subscription.

• Customer IP and brand data: You retain all ownership of your brand assets, product content, customer data, and conversation history. Your brand voice training data — including tone guidelines, approved responses, and product knowledge base — remains your property at all times. Revvlab does not claim any licence to your brand data beyond what is strictly necessary to provide the Service.

• Feedback: If you provide Revvlab with suggestions, ideas, or feedback about the Service, you grant Revvlab a perpetual, irrevocable, royalty-free licence to use that feedback without restriction or attribution obligation.

To the fullest extent permitted by applicable law:

• Exclusion of consequential loss: Neither Revvlab nor its directors, employees, agents, or suppliers shall be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, loss of data, loss of goodwill, business interruption, or cost of substitute services, arising out of or in connection with these Terms or your use of the Service, even if Revvlab has been advised of the possibility of such damages.

• Aggregate liability cap: Revvlab's total aggregate liability to you for any claims arising out of or related to these Terms or the Service shall not exceed the greater of (a) the total fees paid by you to Revvlab in the three calendar months immediately preceding the event giving rise to the claim, or (b) INR 50,000.

• Essential basis: The parties acknowledge that the limitations in this section reflect a reasonable allocation of risk and are an essential basis of the bargain between the parties. These limitations apply regardless of the legal theory on which a claim is based (contract, tort, statute, or otherwise).

• Termination by you: You may terminate your subscription at any time by providing 30 days' written notice to hello@revvlab.ai. Termination takes effect at the end of the then-current billing cycle following the notice period.

• Termination by Revvlab: Revvlab may terminate your subscription with 30 days' written notice for any reason. Revvlab may terminate your subscription immediately and without prior notice if you breach the Acceptable Use Policy (Section 5), fail to pay fees after two reminder notices, or if continued provision of the Service would expose Revvlab to legal liability.

• Effect of termination: Upon termination, your access to the Service will cease. Your account and associated data will be retained for 90 days to allow you to export your conversation history and analytics, after which it will be permanently deleted in accordance with the Privacy Policy. Revvlab will provide your data in a standard format (JSON or CSV) on request during this 90-day window at no charge.

These Terms are governed by and construed in accordance with the laws of India, without regard to conflict of laws principles.

The courts of Mumbai, Maharashtra shall have exclusive jurisdiction over any dispute arising out of or in connection with these Terms or the Service.

Before initiating formal legal proceedings, both parties agree to attempt to resolve any dispute through good-faith negotiation for a period of 30 days from the date of written notice of the dispute.

For legal enquiries, notices, or questions relating to these Terms, contact us at: Revvlab, Mumbai, Maharashtra, India. Legal: legal@revvlab.ai. General: hello@revvlab.ai.